Catalyst. What a jam-packed three days it was.
For the second year in a row, Catalyst Americas was held at the beautiful ARIA Resort and Casino in Las Vegas, a location that in itself left attendees oohing and aahing as they made their way from their rooms to the conference center.
So what made Catalyst so great? Below, we’ve collected highlights from the best Catalyst yet (or so attendees have been saying).
First up to bat: Billy Beane, the executive vice president of baseball operations for the Oakland Athletics and inspiration for the book and movie “Moneyball.” Amid anecdotes about having his life sneakily turned into a movie and run-ins with “AJ” (that’s Angelina Jolie to the rest of us), Beane explained how his ability to look beyond vanity stats took the Athletics from a struggling team with no money for star players to one of the best in the league (but we all know that story, thanks to Brad and Jonah).
After Billy’s session, it was time for food, networking and an all-around good time at the Catalyst opening reception. How many familiar faces can you spot?
ChannelAdvisor CEO David Spitz got things going with an opening keynote that generated a ton of buzz, and with good reason. David’s four predictions for the future of e-commerce opened attendees’ eyes to what lies ahead in our industry — and what they need to do to future-proof their businesses.
Two guests joined David on the ChannelAdvisor stage Monday morning: Faisal Rangwala from Johnson & Johnson and Seth Beal from Walmart. Seth joined David in making a big announcement that we’d been dying to share with the world: ChannelAdvisor officially integrates with Walmart’s Global Marketplace! We’re all excited to see what’s in store for Walmart as it opens its doors to many more e-commerce retailers and brands.
Following David’s speech and big announcement, Scott Hilton of Jet.com explained a little more about how Jet’s untraditional discount model works — and how he predicts it’s going to change the marketplace landscape.
Attendees had a quick break to digest and discuss what they’d just learned, before heading to an afternoon filled to the brim with breakout sessions on everything from maximizing profits on third-party marketplaces to keeping a 24/7 watch on how retailer partners are using their brand.
Closing out the day was Hal Lawton from eBay, imparting his wisdom about the future of e-commerce from eBay’s point of view.
Catalyst wouldn’t be complete without the much-anticipated party. And boy did Drai’s deliver (with lots of help from the party sponsor, eBay). With a stunning view of the Strip, a surprise appearance and some questionable dance moves, it was impossible not to have a great time celebrating a second day of networking and learning.
After a long night and lots of dancing, attendees still arrived ready to go. The ballroom buzzed with chatter about the goings-on of the previous night, reinforced with some laughter at the slideshow of party pics.
Back-to-back keynotes from Google and Razorfish kicked off the third and final day of Catalyst content, leaving attendees with the mobile revolution on their minds before splitting into individual breakout and networking sessions.
As the day’s events drew to a close, the Catalyst stage welcomed Rob Green of Amazon to educate attendees on what Amazon’s been up to since launching Amazon Business, and what’s in store for the future of business logistics as we know it.
And just like that, in a whirlwind three days, Catalyst Americas 2016 was over.
We at ChannelAdvisor want to thank all of our attendees and sponsors for making this year’s Catalyst the absolute best one to date! We hope that everyone left knowing that while e-commerce never stops moving, it just takes a little future-proofing to stay on top of the game.
We’ll see you in 2017!
Blog post by Anna Torres, Social Media and Blog Specialist at ChannelAdvisor