There are three breakouts right now: TnS, Finding and seller solutions. The bulk of people are going to TnS as there are big questions/concerns around the feedback changes. I wanted to hit Finding because my sense is that’s going to be the biggest long-term change that eBayers face.
- BestMatch has three ‘inputs’
- demand factors
- title, cat, item specs, catalogueueue
- listing factors
- ending time
- demand factors
- seller performance factors
- Largely DSR driven
- Increased exposure –
- 4.6 or higher in last 30 days
- Decreased exposure –
- 4.2 or lower DSR for S+H over the last 30 days
- More than 5% buyer dissatisfaction in last 30 days
How do you take advantage of the Finding changes?
- Great item titles
- List in the right category
- Use item specifics
- Use catalogueueue
- Provide a great buyer experience
These steps will get you increased exposure.
Q+A (this is the good stuff)
Q: What does featured do for BestMatch?
A: Featured still lives in a top section, but then BestMatch will apply
Q: How much increased exposure will sellers get?
A: It’s hard to give a weight to it. Depends on query and dynamics in your category.
Q: if i have a 4.9 DSR and my competitor 4.7, am I advantaged ‘more’?
A: right now you are either in or out, once you are over the threshold, you are ‘advantaged’, so in the 4.9/4.7 situation the 4.9 would not be more advantaged.
I’ll try and post what I hear happened at the other breakouts.
