BizRate US and UK Get Refreshed

May 20, 2009

Shopzilla’s BizRate US and BizRate UK just got a makeover. The new design is much cleaner, with better navigation, including a tag cloud of popular searches. Though the two sites maintain a similar look and feel, there are some functional differences in that the UK homepage has no display advertising and a box focused on product brands. The US site, which still maintains a few spaces for display ads, also includes a geography based promo area that shows top categories in some major metro regions.

Despite Shopzilla being established as the network brand several years ago, the Bizrate sites continue to attract more visitors in both the US and UK than the Shopzilla sites themselves, so it will be interesting to see how these updates impact traffic and conversion.