ASK.com has decided to switch directions and focus on answering questions around recipes, hobbies, health and entertainment. It appears that ASK.com no longer cares to battle Google for market share and is repositioning to better target the 65% of their user base that are women.
This will impact some customers running on ChannelAdvisor’s Paid Search Software, SearchAdvisor since it does support the latest version of the ASK.com API. If you are currently running a campaign on ASK.com, we recommend running status quo, but monitor trends on a weekly basis.
The end result of this move could mean good things for verticals that cater to ASK.com’s demographic (beauty, family, home & garden, clothing/apparel, gifts & flowers, games & toys, sports & fitness and food/drinks). On the other hand, this most likely will mean even less traffic and relevancy for large verticals such as computer & electronics and automotive.
Read more here.
written by Andrew Belsky — andrew.belsky at channeladvisor.com