Become partners with Washington Post

October 16, 2007

The Post just launched a new Shopping section powered by Become’s comparison shopping technology.

I like this partnership. Get with a high-traffic, content-based / community site and add commerce.  The triple-C combo.  Bonus points for triple-word-score.

Recent partnerships / acquisitions resembling this include PopSugar + ShopStyle, Glam + ConnectCommerce (affiliate stuff), and Kaboodle + Hearst.

Completing the deal comes a new “Shop to It” blog, written by Tania Anderson (“a blogger who loves to shop”), who highlights the most loveliest deals around the DC area.

The site also features local merchants in a “window shopping” module that takes you directly to their sites.

Overall, I like the mix between local and national shopping, although I do sense some dissonance about how the site represents the two.

Written by Scott Hurff