Adding Features

April 16, 2008


In a recently released email to advertisers, is rolling out several new features that will give advertisers more visibility into Traffic and Performance.

The first enhancement is Impression Reporting.  Previously this data was not available at all levels of an account (Account, Campaign, & Keyword).

The second new feature is Historical CTR Reporting.  As all Paid Search Marketers already know, CTR is a very important metric to optimise to across all Providers.  It shows the effectiveness of ads and in most cases it will improve your quality ranking with the providers, which in turn could lead to lower CPC’s.

The third feature is Conversion Tracking.  All SearchAdvisor clients already see Performance data in our system, but for the marketer who still likes to make a lot of changes at the Provider, you’ll be able to see Conversions, Conversion Rate, and Cost per Acquisition in the ASL Client Console.

written by Andrew Belsky — andrew.belsky at