What happened to writing a letter by hand and sending it (physical stamp and all) to the North Pole? Santa’s mailbox has gotten quite slim, now that social media is playing a bigger role in crafting Christmas wishlists. But it does make sense: Social media makes sharing and inspiration-gathering so effortless. Pinterest boards and Wanelo collections are popular homes for wishlists, and now Amazon and Twitter have jumped on board, according to recent news from Amazon.
Amazon and Twitter have launched a hashtag-triggered shopping tool, dubbed #AmazonWishList. When Twitter users see a tweet containing an Amazon product link, they can reply to the tweet with the associated hashtag. In doing so, the product in the tweet will be placed on the user’s Amazon Wish List. Once the item has been successfully added, users will be notified with a reply tweet from @MyAmazon, as well as a confirmation email. To enable the feature, users have to link their Amazon and Twitter accounts.
“Twitter offers Amazon customers a great environment for inspiration and discovery,” said John Yurcisin, director of social at Amazon, in the press release. This isn’t Amazon or Twitter’s first attempt at social commerce. In May, Amazon released its #AmazonCart feature and just earlier this month, Twitter announced they will be testing the e-commerce waters with its “Buy now” button.
It will be interesting to see how Amazon’s holiday social push pans out. We’ll be keeping a close eye on it over the coming months.
Blog post by Jordan Nowlin, social media & blog manager, ChannelAdvisor