Adios to Froogle – Google makes major CSE changes…

April 18, 2007

Froogle
Tonight, Google said good bye to Froogle and changed its product search functionality to be called “Google Product Search”.  I think this makes a lot of sense.  Froogle was the only Google consumer search-oriented offering that has had its own destination outside of Google’s onebox.  This move places the Google CSE functionality squarely where it belongs – in onebox.  The legacy froogle.google.com now redirects to www.google.com/products.

Google Product Search’s product information is pulled directly out of Google Base.

There are a couple of tweaks to note such as the ability to restrict product search results to those that take Google Checkout and the UI has changed somewhat (sort by price is at the bottom vs. top now for example).

GpsCNET has a good interview with Marissa that details why they are making these moves.