Welcome to ChannelAdvisor Pulse, our monthly e-commerce newsletter. We’ll be posting each month’s edition to the blog, but if you’d prefer to have it delivered directly to your inbox, sign up here.
Google’s New (and Improved) Shopping Actions
At the recent Google Marketing Live event, Google announced several new ad formats as well as an important (and possibly game-changing) enhancement to the popular Shopping Actions program. The goal? Improve the consumer experience. The Google Express marketplace, powered by Shopping Actions, will now fully merge with Google Shopping, allowing shoppers to purchase products directly within the Google Shopping interface.
Want to learn more about this development and how it may affect the way you market and sell to consumers? Check out these resources:
- [Blog Post] Google Product Update: New Shopping Actions, New Ad Types, Better Consumer Journey
- [eBook] Google Shopping Actions: Why You Need to Join Now
Are You Prime Day Ready?
One of the biggest shopping events of the year is coming fast. Are you ready? To take full advantage of the millions of consumers looking for deals this July, the time to act is now. Successful Prime Day sales depend on a number of critical variables that need to be prepped well in advance of the big day.
Here are a few Prime Day resources to get you ready:
- [Checklist] Your Official 2019 Amazon Prime Day Checklist
- [Blog Post] Here’s How to Get Ready for Amazon Prime Day 2019
- [On-Demand Webinar] Get Prime Day Ready: Make the Most of Amazon’s Biggest Shopping Day
Data and the Omnichannel Consumer
Today’s sellers are surrounded by e-commerce data. But most of it sits locked away, waiting for brands and retailers to unleash its true purpose. Although the term “data” is constantly discussed, the vague phrases surrounding it — optimizing product data, making the most of consumer data — make it virtually impossible to find any real meaning from it.
These resources can help you understand how to start using data to improve your consumer’s experience and, ultimately, build your brand.
- [White Paper] From Data to Personalization: Mapping the Empowered Consumer Experience
- [Forrester Report] Retailers Are Starting to Reap the Rewards of Omnichannel Commerce
Upcoming Webinar
A Brand’s Guide to Identifying, Reaching and Engaging Empowered Consumers
Tuesday, June 4, 11 a.m. EDT
Brands, manufacturers and retailers face special challenges in today’s dynamic retail environment, including distributing products to retail partners, navigating direct-to-consumer demands, mitigating channel conflict and understanding and reaching customers. Join two of our in-house e-commerce experts for a webinar exclusively about how brands, manufacturers and retailers can harness the power of Where to Buy technology to identify, reach and engage their consumers while also building and maintaining healthy distribution channels. (Watch a quick preview here.)
Seller Spotlight
Retailer Speedmaster Revs Up Marketplace Growth
Speedmaster is an Australian manufacturer of aftermarket automotive components that grew steadily since moving online in the early 2000s. But as they began to expand globally, scaling became an issue. Speedmaster turned to ChannelAdvisor to standardize international operations and facilitate the “infinite scale” they wanted, which ultimately included:
- 500 SKUs to 500K SKUs
- 1 marketplace to 24 marketplaces
- 20K parts per year to over 5M
- Projected online growth of 50%-100%
Learn more about their story in this video.
Heading to IRCE?
Going to IRCE 2019 on June 25-27 in Chicago? Visit ChannelAdvisor in booth 1925, where our e-commerce experts will be available to talk about the latest developments at ChannelAdvisor and how they can impact your online sales strategy. Also, join Alison Held, product manager at ChannelAdvisor, and Joe Caldwell, e-commerce manager at SIM Supply, as they present “Mastering Margins on Marketplaces” at 1:15 p.m. on June 27.
Partner Spotlight
Have you heard of Kala? It’s a new e-commerce marketplace — and a ChannelAdvisor partner. Kala provides an interactive and personalized experience tailored for the modern, mobile consumer and unlike anything in the market today. They enable sellers to engage shoppers based on their individual needs to provide the perfect product, at the ideal price, at exactly the right time. If you missed our recent webinar, Take the Search Out of Shopping, with the experts from Kala, watch it on demand today.
Did You Know?
As you may have noticed, a running theme this month has been a renewed emphasis on the consumer journey. It wasn’t intentional on our part — it’s just what everyone is talking about. From Google helping brands and retailers optimize their buyers’ journeys in Google Shopping, to smaller sellers trying to make sense of their data…everyone wants to create a synchronous marketing, selling and fulfilling strategy that delivers the right product, at the right time, to the right consumer.
In other words, they’re looking for more personalization in their e-commerce efforts. According to eMarketer, these personalization efforts are driven by several factors, but mostly by a desire to improve the customer experience (86%), improve ROI (61%) and increase loyalty (58%).
How are you approaching your consumer journey? With more personalization? Or more of the same?
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