Tracey Lackey

Posts by Tracey Lackey

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Consumer-Centric Strategies for a Successful Q4 During ChannelAdvisor Connect 2021, the exclusive global gathering of forward-thinking e-commerce and marketing professionals held September 14-15, Senior Product Marketing…
Parallel Deals and Goslash Expanded to New Marketplaces and Achieved 165% YOY Growth Every company strives to grow its product catalog and customer base. But two companies did so in a dramatic fashion,…
[Forrester Report] How Brand Manufacturers Can Manage Messy Online Marketplaces Online marketplaces drive both revenue and risk for brand manufacturers. In its recent report, How Brand Manufacturers Can Manage Messy…
International Marketplace Shipping: What’s Changed, What’s Coming Krish Iyer, Head of Industry Relations and Strategic Partnerships at ShipStation, recently spoke at ChannelAdvisor Connect about the changes taking…
How to Improve Your Amazon Order Defect Rate (ODR) Winning the Buy Box on Amazon is one of the most sought after achievements for retailers. The Buy Box accounts for almost 70% of Amazon’s sales and can be a real revenue driver for online sellers. However, Amazon has strict eligibility for the winning the Buy Box and retailers who do not meet these requirements […]

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