Cynthia Lee is vice president, merchandising & sales, for Rakuten.com, the US arm of the #1 e-commerce site in Japan. Cynthia has spearheaded Rakuten.com’s significant growth, buoyed by its strategy to partner with its merchants for growth. Over Cynthia’s career, she has held a variety of roles in different business models including e-commerce, marketplace, brick-and-mortar stores and brands, with leading companies such as Sephora, eBay, Williams-Sonoma Home and Neiman Marcus.
