Clay Roop

Posts by Clay Roop

Digital Marketing Clay Roop Bradley Hearn

Amazon Advertising: New Features, Better Campaigns

Are you taking advantage of all the features available through Amazon Advertising? Learn how to use new...

Read time: 10 minutes
Digital Marketing Clay Roop Bradley Hearn

Amazon Advertising: Essentials of a Successful Amazon Account

[The post is the first of a multi-part ‘Be Seen’ series, all about advanced advertising strategies across...

Read time: 13 minutes
Industry Trends Clay Roop Bradley Hearn

Amazon Advertising Adds 7 “New-to-Brand” Metrics for Search Campaigns

In January, Amazon Advertising added four new-to-brand metrics that allow advertisers to measure orders from...

Read time: 3 minutes
Industry Trends Clay Roop Bradley Hearn

Amazon Advertising Launches New Targeting Options For Sponsored Products

On November 1, Amazon Advertising launched “product targeting,” an exciting new way for Amazon...

Read time: 7 minutes