A shopper visits your site, spends time browsing multiple products and even adds a few to their shopping cart. And then they bounce, without making a purchase and abandoning their full shopping cart.
End of story, right?
Cue Google RLSA to save the day.
With Google Remarketing Lists for Search Ads (RLSA), you can re-engage these shoppers — and past customers — within the Google Search Network. RLSA allows you to strategically serve ads to users based on their past behavior on your site. These ads can serve as a friendly nudge back to your site and products.
Why is remarketing important? On average, 74% of shopping carts are abandoned, accounting for an estimated $4 trillion in abandoned merchandise. While we know that there’s no way to recover all of that, over half of those abandoned carts are potentially recoverable with the right tools according to Business Insider. Remarketing lists, for example, can target the right people with the right message.
We want you to fully understand how powerful this program really is, so we teamed up with Google to bring you a webinar all about RLSA: what the program is, why it matters and, most important, how you can start using it to improve your business. Join us this Tuesday, June 14, at 1 p.m. EDT/10 a.m. PDT to get the “in.”
In addition to understanding the benefits RLSA has to offer, you’ll walk away knowing how to:
- Create valuable remarketing audiences and layer them within search campaigns
- Use audience bid modifiers strategically
- Track your RLSA performance and optimize for growth
- And more!
Don’t miss this free opportunity to learn from the experts. Reserve your spot today!
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