We are putting the finishing touches on our slides, polishing up our presentations skills, and donning our funny red hats for the Holiday Boot Camp webinar series that starts next week. I’m first up with a presentation focusing on paid search marketing on Wednesday, Aug. 10th at 2PM Eastern.
The main focus will be a set of proven strategies for maximum sales. In addition, we will be reviewing the 2010 holiday season and what it meant for e-commerce. And finally, we’ll present a calendar of important dates so you can stay on track once things get really hectic.
I’m really pleased with the content and I think you will be too; I got a lot of help from ChannelAdvisor’s world class campaign managers, the folks who manage paid search campaigns daily for our clients large and small, and there are great ideas for both new search marketers and seasoned pros.
Is it too early to be planning for the holidays? I don’t think so, not when there is so much at stake. I took a look at the change in performance across our client portfolio from October to December of last year, and the numbers are staggering: clicks went up 103% while revenue tripled. And nevertheless, our clients saw a 50% improvement in their ROI.
Please join us next week for an informative hour of tactics and strategies for success this holiday season!