Webinar: How to Understand and Connect With Gen Y & Z Consumers

May 5, 2014

Digital Marketing Bradley Hearn By Bradley Hearn

When it comes to product marketing, the power of the younger demographic is undeniable.

They are coveted. They are targeted. And, according to a recent survey highlighted by Yahoo, the so-called “millennials” are growing in both size and influence. These consumers, between the ages of 18 and 33, now represent 40% of the U.S. population and $600 billion in annual spending power.

ChannelAdvisor Webinar SeriesNow, how does your business get a piece of that pie?

Well, it’s tricky, because online trends make consumer behaviour an ever-changing mystery. The marketing methods that worked for you in years past probably won’t be as effective today. And the methods that worked on their parents a few years ago definitely won’t work for these tech-savvy whippersnappers.

The new generation is different. And your digital marketing campaigns should reflect that.

Join us on Thursday, May 8 at 2 p.m. EDT for the webinar, Deconstructing Digital Daily Habits: A Deeper Understanding of How Gen Y/Z Affects Online Advertising, in which Edwin Wong, Yahoo’s senior director of B2B strategic research and insights, analyzes what this demographic looks like today and what factors are determining their changing behaviour.

Among the many actionable takeaways from this webinar, you’ll learn:

  • Patterns and habits of the digital life of Gen Y/Z consumers

  • YahooThe influence of mobile and social on their buying decisions

  • How the recession affected their behaviour

  • The ways in which you can break through the online clutter and grab their attention

The behaviour of online consumers will never stop evolving. So as an online seller, you must never stop learning and adapting to meet that demand.

Sign up today and take the first step toward tapping into the potential of this powerful,  sought-after and often misunderstood online demographic.