Webinar: Google Shopping Campaigns 101: Everything Retailers Need to Know About Google’s Latest Update

May 21, 2014

Digital Marketing ChannelAdvisor By ChannelAdvisor

Wednesday, June 4 at 2 p.m. EDT / 11 a.m. PDT

In this fast-paced digital era, change is lurking at every corner. For retailers, these situations are usually a shoe-in to the chronicles of nightmares.


From a new Google search algorithm alteration to a required operating system update, it’s rare that the immediate benefits outweigh the torture of adaption—however—we’ve come across a digital upgrade that may challenge the initial rejection of “change”—Google’s Shopping campaigns upgrade.

“Wait, so what’s in it for me?”

A lot. Managing your products will be a seamless effort, campaign measurements endless, data potent, and reports robust. It’s a win-win for all parties involved.

Join us on Wednesday, June 4 at 2 p.m. EDT for our joint webinar with Google Partner Education Manager for Shopping & Emerging Ads Nicole Premo and our very own senior product manager of Digital Marketing, Jackie Jenkins. Nicole and Jackie will delve into the intricacies of the mandatory e-commerce management system upgrade.

Aside from absorbing best practices, key takeaways will include:

  • Why Google has launched Shopping campaigns and the associated benefits
  • How Shopping campaigns can streamline Product Listing Ad (PLA) setup, management and bidding
  • New features such as competitive landscape data and additional granular reporting
  • The steps you should take to transition to Shopping campaigns

Sign up today to not only meet the well-behaved side of change, but to learn how to execute it effectively.