ChannelAdvisor has been working with Google for over a decade now — all the way back to the launch of Froogle. During that time, we’ve seen the evolution of Google Shopping unfold. Link Walls, ChannelAdvisor vice president of product management, and Frank Andolina, ChannelAdvisor manager of digital marketing services, discuss advanced strategies for Google Shopping in Part I of Google Partners’ Ask an Agency video series.
In this video, you’ll learn the fundamentals that make up a successful Google Shopping campaign. Some of the questions addressed:
How have retail customers adapted to Google’s Shopping campaigns from the traditional model?
What are the primary elements in a Shopping campaign?
Why is campaign structure so important?
Blog post by Jordan Nowlin, social media and blog manager, ChannelAdvisor