Video: Google and ChannelAdvisor Chat About Shopping Campaigns

October 20, 2014

Digital Marketing ChannelAdvisor By ChannelAdvisor

ChannelAdvisor has been working with Google for over a decade now — all the way back to the launch of Froogle. During that time, we’ve seen the evolution of Google Shopping unfold. Link Walls, ChannelAdvisor vice president of product management, and Frank Andolina, ChannelAdvisor manager of digital marketing services, discuss advanced strategies for Google Shopping in Part I of Google Partners’ Ask an Agency video series.

In this video, you’ll learn the fundamentals that make up a successful Google Shopping campaign. Some of the questions addressed:

  • How have retail customers adapted to Google’s Shopping campaigns from the traditional model?

  • What are the primary elements in a Shopping campaign?

  • Why is campaign structure so important?



Blog post by Jordan Nowlin, social media and blog manager, ChannelAdvisor

11-steps-promoting-prods_LPCraving more actionable steps for successfully promoting your products with Google’s Shopping campaigns? This free eBook has you covered.