TheFind: now with better local search data

February 28, 2008

Digital Marketing ChannelAdvisor By ChannelAdvisor

I covered TheFind’s move into local product search back in mid-December, a move that enabled shoppers to find products at local stores and to go pick them up.  These results were included at the top of search results in tabs — also enabling shoppers to “virtually” shop on Madison Ave, Rodeo Drive, or take a peek at boutique offerings. I mentioned Krillion as one of TheFind’s competitors.

Today TheFind announced a partnership with Krillion, a provider of local product availability data.  This effectively expands TheFind’s capability to pinpoint exactly where one can pick up, say, that 52″ Sharp Aquos without paying shipping charges while finding the best price.

TheFind was previously crawling this data and says that 86% of shoppers search online and buy offline.

written by Scott Hurff — scott.hurff at channeladvisor.com