Has Stylefeeder just proven that e-commerce can live inside Facebook?
Stylefeeder, a Boston-based social shopping site centreed around a recommendation and rating algorithm dubbed the Maximum Margin Matrix Factorization, just passed the million-member mark with its Facebook app.
The gist of the app is this: it connects to your Stylefeeder account and syncs your “shopping finds” between the two properties. Your picks then display on your profile box while incoming product recommendations stream to you from within the app.
In effect, it replicates the experience you’d find on the main property within Facebook.
It appears that the application has had a positive effect on Stylefeeder’s main property, as well, shooting up past ThisNext and 200,000 monthly uniques in February to ~1 million uniques in April, according to Compete.
Stylefeeder’s also ahead of Mark Cuban’s RadicalBuy (3,000 installs), Amazon’s Giver (1,300 installs) and Grapevine (1,000 installs).
written by Scott Hurff — scott.hurff at channeladvisor