Sponsored Listings on Google Product Search Pages

May 21, 2010

Digital Marketing ChannelAdvisor By ChannelAdvisor

Google continues to add new placement opportunities based on data feed content. They are currently displaying a “sponsored listing” area on some product pages. This appears to be an extension of the product listing ads program based on the Google Affiliate Network technology, implying it is too works on a CPA pricing model. The listings are not only highlighted and listed first, but also contain promotional content. Promotional text such as this has not previously been displayed on Google Product Search pages.