Social shopping

August 27, 2007

Digital Marketing ChannelAdvisor By ChannelAdvisor

Social
shopping has its critics. Singlefeed
founder Brian Smith, for example,

  • Kaboodle
    acquisition
  • Defining terms
  • Online vs.
    offline influences on purchasing decisions…offline discovery
  • Creating the
    “mall with friends” effect
  • Women are easy
  • Online
    retailers must harness the next phase of the Internet
  • Why and how
    social tools drive sales
  • Who’s going to
    leverage this?

Required
stats:

  • Number of
    social shopping startups
  • Names of social
    shopping startups
  • Retail market
  • Number of
    purchases driven by recommendations
  • Female spending
    vs. male spending
  • Net natives
    growing up on the Web

http://simeons.wordpress.com/2007/08/11/social-commerce-goes-mainstream-an-industry-insiders-take-on-the-kaboodle-acquisition/

http://simeons.wordpress.com/2007/02/19/making-money-from-the-paradox-of-choice/

http://simeons.wordpress.com/2007/01/31/long-tail-aggregators/

http://www.comparisonengines.com/2006/09/20/new-social-shopping-sites/