Social shopping

August 27, 2007

Digital Marketing ChannelAdvisor By ChannelAdvisor

shopping has its critics. Singlefeed
founder Brian Smith, for example,

  • Kaboodle
  • Defining terms
  • Online vs.
    offline influences on purchasing decisions…offline discovery
  • Creating the
    “mall with friends” effect
  • Women are easy
  • Online
    retailers must harness the next phase of the Internet
  • Why and how
    social tools drive sales
  • Who’s going to
    leverage this?


  • Number of
    social shopping startups
  • Names of social
    shopping startups
  • Retail market
  • Number of
    purchases driven by recommendations
  • Female spending
    vs. male spending
  • Net natives
    growing up on the Web