Social
shopping has its critics. Singlefeed
founder Brian Smith, for example,
- Kaboodle
acquisition - Defining terms
- Online vs.
offline influences on purchasing decisions…offline discovery - Creating the
“mall with friends” effect - Women are easy
- Online
retailers must harness the next phase of the Internet - Why and how
social tools drive sales - Who’s going to
leverage this?
Required
stats:
- Number of
social shopping startups - Names of social
shopping startups - Retail market
- Number of
purchases driven by recommendations - Female spending
vs. male spending - Net natives
growing up on the Web
http://simeons.wordpress.com/2007/02/19/making-money-from-the-paradox-of-choice/
http://simeons.wordpress.com/2007/01/31/long-tail-aggregators/
http://www.comparisonengines.com/2006/09/20/new-social-shopping-sites/
