Shopwiki is in ur sitez, raising ur cash

July 1, 2008

Digital Marketing ChannelAdvisor By ChannelAdvisor

Shopwiki has plans for world CSE domination, and they’ve apparently raised the cash for it.

ADOTAS reports that Shopwiki has raised a fairly significant round that puts them on “quite solid footing,” as Rory Cummings, Shopwiki’s CEO, commented.

Shopwiki has plans to:

  • Expand beyond UK, France and AU into Germany and the Netherlands
  • Launch a “new luxury vertical shopping portal”
  • Crawl an index in every European country
  • Offer more deals and stores than the competition

The site claims to offer 200,000 stores in the U.S. and 240,000 internationally.

Shopwiki’s model shuns feeds in favor of indexing via crawler, and monetizes those results with CPC ads or CPA actions.  Think of Shopwiki more like a product search engine than a typical CSE.  Keyword-driven searches yield easy opportunities for brand keyword targeting.  Most of the relationships are through the major affiliate networks.

Shopwiki is similar to TheFind, a competing product search engine, in that they both crawl and build store indexes.  TheFind, however, prefers a more “pure” approach and doesn’t accept CPC or CPA ads within search results.

{thanks to Siva Kumar, CEO of TheFind for the heads-up}

written by Scott Hurff — scott.hurff at channeladvisor