Retailer Spotlight: Tundra Restaurant Supply

February 20, 2016

Digital Marketing ChannelAdvisor By ChannelAdvisor


For over 20 years, Tundra Restaurant Supply has built a reputation as the leading distributor of food service equipment, supplies and parts to innovative restaurant concepts. It steadily cultivated relationships with many industry partners and helped many brands develop long-term growth strategies.

As the world moved online, however, Tundra wanted to evolve with it.

It established its online presence with a website and developed a Google AdWords strategy to drive traffic to the site.

After a while, though, the folks at Tundra knew they needed more. They wanted to expand their AdWords strategy and find an e-commerce solution that gave them real-time analytics into their digital marketing performance.   

That’s when we met them.

Tundra began to use ChannelAdvisor Digital Marketing to promote its products across more search and comparison shopping engines and leveraged our software to manage its product feed on Google, Yahoo, Bing and more.

Today, business is better than ever. Since using ChannelAdvisor Digital Marketing, Tundra:

  • Increased its digital marketing revenue by approximately 60% year over year
  • Has seen a five-to-one ROAS from its paid search advertising campaigns

We couldn’t be more proud of their growth and wish them continued success in the years to come.

For more details about how Tundra Supply Company successfully expanded its digital marketing strategies, check out our Customer Success page or download the full case study.