Remainders: Shopzilla ad spend, TheFind changes, eBay focusing on…auctions?

September 18, 2007

Digital Marketing ChannelAdvisor By ChannelAdvisor

Shopzilla ad spend up, some illuminating numbers: The AP reported Sunday that Shopzilla is ramping up spending on advertising (including TV)  in an attempt to turn the tables on declining revenue.  The CSE’s revenue was down to $59mm from $65mm a year ago in  Q2 2006, and the interactive division lost $400,000 when it profited $14mm a year prior.

The same reasons given in the conference call were cited for lower performance: rising search marketing competition from other CSEs and retailers themselves.  Lower traffic numbers and the cost of improving the site were also mentioned.

Have you seen the ad yet?  I heard KC & the Sunshine Band make a lyrical appearance…

TheFind launches new revenue opportunity, mixes up staff: TheFind has a new way to monetize their search results with mouse-over banners.  Only visible when a user hovers over a product, the banner ad will appear within the product detail pop-up that appears.  These mini-banners will be contextual and targeted to the product.  CEO Siva Kumar says the new ad format will cross-promote related products, brands, discounts, and stores.

On a related note, the company is seeing enough success with its “revenue partnerships” with PayPal, etc. that it has let go the sales team and is focusing on growing traffic over the holiday season.

eBay refocusing on (gasp) auctions: BusinessWeek reports that eBay is trying to “recapture the magic” by focusing attention on refreshing the auction domain.  Some tactics include more images, better search (colour, size, etc.), behind-the-scenes item tagging, bid assistants, and Neighborhoods — essentially communities focused on specific content, items or interests.  Also featured: Mr Wingo himself.

By Scott Hurff — scott.hurff at channeladvisor