Q4 2012 US Facebook Commerce Index

February 8, 2013

Digital Marketing ChannelAdvisor By ChannelAdvisor

Macy's week of wonderfulThe Q4 US Facebook Commerce Index is complete.  Headline of the quarter: 12% growth! That’s quite the leap from the average 8% growth for most of 2012. We also surpassed 500 million fans for the first time.  2013 could be the year the the total fancount of the Facebook Commerce Index hits 1 billion!

The upper echelon of the top 25 stayed mostly the same–Victoria’s Secret hasn’t regained its spot from Walmart and Target, but Macy’s had a pretty impressive leap for the forth quarter–up 3 positions!


From Thanksgiving to Cyber Monday to Christmas to the “Week of Wonderful” after Christmas, Macy’s never lets up.  The company is constantly updating its facebook page with contests, celebrities, charities, new men’s apparel, kids, women’s, beauty, the list goes on!  There is something for everyone in Macy’s target demographic, and clearly it paid off this holiday as they jumped from 16th place to 13th place on the Top 25.

Amazon Naughty or Nice

Amazon doesn’t have quite the volume of posts that Macy’s does, but what it lacks in quantity, it makes up for in quality.  Take, for example, the post below.  This was one of only 19 posts in November, but it got 45,539 Likes!

Read up on all the charts of the Q4 2012 Facebook Commerce Index:

  • Top 25 Retailers by Fan Count
  • Top 25 Retailers by Fan Count Number Growth
  • Top 25 Retailers by Fan Count Percentage Growth

Download Now