October 2011 UK ChannelAdvisor Facebook Commerce Index

November 17, 2011

Digital Marketing ChannelAdvisor By ChannelAdvisor

October ChannelAdvisor UK Facebook Commerce Index (UKFBCI)

Note: The ChannelAdvisor Facebook Commerce Index is a new way of tracking Facebook Commerce introduced by ChannelAdvisor in the US in February of 2011.  You can read the background information, schedule, etc. in this introductory post. The UK version was launched in May 2011.

October 2011 ChannelAdvisor UK Facebook Commerce Index

Welcome to the sixth monthly UK Facebook Commerce Index, which includes not only the Top 25 brands by number of fans, but also the Top 25 by growth (both as a %, and by actual fans).

UK Oct

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Once again, some interesting movers and shakers in the Top 25 Facebook fan list this month. Whilst Topshop continue to dominate the number one spot – with over 168,000 fans – retailers are challenging each other for position throughout the rest of the table.

ASOS have jumped up to second place in our list, pushing New Look down to third. Further down the chart we see Argos have leapt up an impressive seven places (to number 16), boosted perhaps by their “Argos Find the Face” competition looking for aspiring child models to become the face of Argos Kidwear.

We also added Ann Summers to our chart – our apologies to Ann Summers for having missed them from our calculations until now! An impressive entry towards the middle of the top 25 with a 237,659-strong fan base – check out Ann Summers’ official Facebook page.

Many retailers are also seeing exceptionally strong growth in fan count – we’ve already mentioned Argos, who increased fans by 121%, but select others (Play.com, eBuyer.com and Littlewoods Clearance for example) all saw well over 50% more fans ‘liking’ their pages in October.

For instance, Play.com have a great offering of VIP deals and competitions that are only for their fans, and are very in tune with the latest trends for gamers and movie fans – no doubt helping increase their fan count.

UK play

It’s good to see Play.com back in the limelight; I think it’s fair to say that, since the emergence of Amazon as a pure-play tour de force – to whom they failed to react, or compete with, in any meaningful way (think Playtrade) –  social engagement could be their saviour. Good job, Play.com!

Littlewoods Clearance, although smaller in terms of numbers, regularly engage their fans with discussions and discounts, which is sure to be boosting their popularity. In addition, big brands such as House of Fraser and Boohoo.com are both just outside our Top 25, but feature highly in our overall growth charts having added 23,880 and 29,568 fans respectively in October.

Despite that, archive House of Fraser blog links (which we reported on in the August Index) are still dead; I’m sure if we keep mentioning them here, somebody will notice…

Blog post by Vanessa Harpley, Key Account Manager II