October 2011 ChannelAdvisor Facebook Commerce Index

November 22, 2011

Digital Marketing ChannelAdvisor By ChannelAdvisor

Note: The ChannelAdvisor Facebook Commerce Index is a new way of tracking Facebook Commerce introduced by ChannelAdvisor in February of 2011.  You can read the background information, schedule, etc. in this introductory post.

October 2011 ChannelAdvisor Facebook Commerce Index

There was some movement in the rankings of the October FBCI, however the growth stayed steady at 3.7%, on par with the 3.8% from last month.  Nike made a big jump this month from 17th to 15th, and Levi’s continues to impress with 9% growth.

Here’s what we saw from a macro level in growth of the audience across the entire index:

  • Growth – The total number of online retailer fans increased 3.7% since September.
  • Audience – The total fan count jumped from 249m to 259m fans from September to October.  This is the aggregate fan count across > 500 pages without de-duplication, but indicative of the scale of the Facebook Commerce trends we have all heard anecdotally and are now able to track quantitatively.

Each month we sort the data into three different grids: Top 25, Top 25 Growers and Top 25 Percentage Growers. The charts are included below, and for full commentary on what some of the biggest movers and shakers did to gain ground you can download full October Facebook Commerce Index white paper


We’ve colour coded this so that blue shows a move UP, orange DOWN and no colour is flat.



This month’s white paper dives into how Levi’s continues to stay on top, what Nike has done to jump from 17th to 15th place and how Fresh Direct increased sales by 484 percent!  Download the complete 2011 October Facebook Commerce Index white paper for the full scoop.