Digital Marketing Anna Torres By Anna Torres

Navigating The Evolving Social Media Landscape


Keeping up with social media isn’t easy. We know. We can say with utmost confidence that the only constant in social media lately has been change, making everyone’s lives just a little more hectic.

Earlier this month, we hosted a social-centric webinar outlining the social media trends to look out for this year so that you, as e-commerce retailers and brands, can hit the ground running and ensure a successful 2017.

2016 was a big year for social media. It was the year that the lines between social media platform and video hosting platform blurred forever. The year that bots made their grand debut on messaging apps and the year that shopping online became a social action.

Since its inception, the concept of social media has transformed into so much more than a simple means of keeping up with what your friends are doing — it’s become a place where many people digitally “live.” People are consuming their news, going shopping, ordering taxis and even virtually trying on lipstick on social media platforms.

There’s no denying it — retailers are spending more on social media marketing than ever before, and with good reason. Ignoring social media as a revenue channel in this day and age is, and will continue to be, an unwise choice at best.

Check out the presentation above for a recap of this month’s webinar, and make sure to download the free on-demand video for a deeper dive into winning strategies for social media marketing, planning tips and advice on keeping up with a channel that waits for no one.

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