May 2011 ChannelAdvisor Facebook Commerce Index (FBCI)

June 10, 2011

Digital Marketing ChannelAdvisor By ChannelAdvisor

Note: The ChannelAdvisor Facebook Commerce Index is a new way of tracking Facebook Commerce introduced by ChannelAdvisor in February of 2011.  You can read the background information, schedule, etc. in this introductory post.

May 2011 ChannelAdvisor Facebook Commerce Index

This month we’re moving to a new format for the Facebook Commerce Index—it will now be available as a free downloadable white paper.

Highlights from the May FBCI—Facebook Fan count growth accelerated this month, leading some new companies to increase their ranking on the index.

This month we’ve focused on the tactics in use by Walmart, Adidas, Fry Electronics and Harry & David as these retailers are all making impressive strides on Facebook.

Otherwise, the whitepaper contains:

  • The top 25 retailers by fan count
  • The top 25 growers by fan count
  • The top 25 growers by percentage
  • The total fan count for all 500 retailers we’re tracking
  • The percentage difference from the previous month

As always, let us know your thoughts and if there is anything interesting you’re seeing on Facebook.

Download here:

Seeking Alpha Disclaimer: I am long Google and Amazon.  eBay is an investor in ChannelAdvisor where I am CEO.  ChannelAdvisor has over 3000 retailer customers many of whom are included in the ChannnelAdvisor Facebook Commerce Index and maybe discussed in the context of Facebook commerce best practices.