Major CSE product analysis

April 26, 2007

Digital Marketing ChannelAdvisor By ChannelAdvisor

I’m impressed by Search Engine Land’s analysis of the major CSEs and how their user experiences add up.

Yahoo! Shopping, MSN Shopping and the “CSE formerly known as Froogle” are profiled by Gord Hotchkiss, CEO of search marketing firm Enquiro.

Key findings:

  • Most of the shopping engines distract away from natural shopping results with advertisements, featured stores or sponsored listings (a major “faux pas,” as Hotchkiss describes)
  • Amongst the “big three,” the browsing / searching tools just aren’t up to part with some of the “independent” properties (I’d add that sites like TheFind, Become, and Jellyfish knock these sites out of the park)
  • Yahoo! Shopping scores the highest in terms of product spec readability, sorting and navigation — but screws it up by slapping too many sponsored listings up top

One aside: while playing with Google Product Search (GPS), I noticed that while performing a search, I can’t break down to a specific product (JUST xbox 360 consoles) and sort by price.  I can only sort by relevance OR price underneath a search that may generate hundreds of extraneous results.  Furthermore, GPS won’t let me sort by geographical location like Froogle did.

Anyway, an interesting look and I encourage you to take a peek.