Live Blogging from 2013 Catalyst Americas: Google Keynote

May 1, 2013

Digital Marketing ChannelAdvisor By ChannelAdvisor

Welcome to the live blog for ChannelAdvisor. We’ll be live blogging
the general sessions at Catalyst to make sure attendees don’t miss
anything. Also, make sure you’re following hashtag #CatalystAmericas and @ChannelAdvisor on Twitter for all of the latest.

Speaker: Sameer Samat

Title: Partnering with Retailers to Build a Multi-Screen Shopping Experience-by Google

World changing at a dramatic pace:  His 2-year old thinks he’s messing with him since his laptop isn’t touch screen.  His nephew has never seen a land line phone.

Consumer expectations are changing just as quickly.

Knowledge Graph: catalogueueue of people places and things in the world..facts about them and relationship between them.

Producing a better answer around a user’s query:  Query provides map, address, phone number, reviews for search for “M Resort,” for example.

Google Shopping Goals:

  • Connect users w/ best place to buy online or offline
  • Create new opportunities for retailers

Our role, “what technology we can provide retailers to make the customer journey as smooth as possible?”

Google Shopping Success:

  • 300% Growth in participating sellers
  • 20% y/y traffic growth
  • 1 Billion products listed

Delivering a relevant shopping experience:

  • When words aren’t enough, visually similar results
  • Product Listing Ads across devices
  • Product cards for Android devices-more fluid
  • Connecting users to inventory available in local stores

Creating new opportunities:

  • Trusted Stores to improve buyer confidence; includes rating
  • Search as You Type on your own site–just embed javascript in search box to launch
  • Google Shopping Express–retailer front and centre with local brands and courier service;
    • Retailer owns the consumer
    • Not just for large retailers-small businesses too

Making the most of Google Shopping:

  • Invest in Data-the cleaner the data the more opportunities you’ll find
  • Better together: PLA + Text
  • We’re always testing, you should too –
    • Always looking for retailers to collaborate with…Search as You Type came out of a collaboration with a retailer
    • To collaborate w/ Google–let your account member at Google or ChannelAdvisor know

Reminder for Catalyst America’s social