Back in March Google announced that there would be a new factor in the Quality Score algorithm, landing page load time. With this, not only does the quality of the page content affect your ranking, the speed of which it is displayed will come into play.
Last Thursday (May 8, 2008) Google added a new feature to help facilitate the management of landing page load time and its affect on your keywords. On the Keyword Analysis page you will be able to find the load time evaluations and from that data take appropriate measures to help increase that performance on your site.
You have a little bit of time to evaluate your page situation and get any changes done before the landing page load time will start affecting your Quality Score. The implementation for the algorithm change is scheduled for mid-June 2008.
You can read more about how load time will affect your landing page quality in this AdWords Help centre article.
written by Steve Terjeson — steve.terjeson at channeladvisor.com