June 2011 Facebook Commerce Index (FBCI)

July 14, 2011

Digital Marketing ChannelAdvisor By ChannelAdvisor

Note: The ChannelAdvisor Facebook Commerce Index is a new way of tracking Facebook Commerce introduced by ChannelAdvisor in February of 2011.  You can read the background information, schedule, etc. in this introductory post.

We’ve moved to a new format for the Facebook Commerce Index—it will now be available as a free downloadable white paper.

Highlights from the June FBCI:

  • Facebook fan count growth slowed this month due to the summer slump, but retailer activity is still in full swing.
  • This month we’ve focused on the tactics in use by Victoria’s Secret, Walmart, Gucci, BabyAge.com, Macy’s and more as these retailers are all making impressive strides on Facebook.

Download the full white paper for details on:

  • The top 25 retailers by fan count
  • The top 25 growers by fan count
  • The top 25 growers by percentage
  • The total fan count for all the retailers we’re tracking
  • The percentage difference from the previous month

Click here to download the white paper, and let us know what you think and if there are retailers we should be checking out for future versions of the FBCI.