Jellyfish continues its strategy of teaming up with a diverse set of strong communities to offer their Smack competitive shopping show.
It’s an interesting dynamic, given that The Knot has a strong relationship with Macy’s to help users build their registries (and, ultimately, receive gifts from the big-box retailer).
You may remember that JF + Slashdot had a similar deal back in May, where JF riled up the Slashdot community by offering its users deals on products with a geeky flair.
The Knot itself claims to be the “single most influential bridal media company,” with a national magazine, books, local print publications, a TV site and the Internet property, which boasts 3.2 million uniques a month / 3,000 new members a day. In all, the company claims to reach 90 percent of the bridal market.
Scott Hurff wrote this — scott.hurff (at) channeladvisor