One of the biggest problems I’ve faced when reaching the checkout page of a merchant is knowing if I’m overlooking any potential deals — a promo code, or if I’m missing the threshold for free shipping, or if I could have purchased one small item to get it free. Yes, these are the woes of online shopping.
Newly-launched iStorez, now in beta, seeks to change that and more. It aggregates thousands of current online retail deals with the intent of driving you to make a purchase decision.
This naturally seeks to capture users who are driven mostly by what deals are being offered (and, subsequently, often by price) as opposed to finding a product you like and happening to have it be on sale, subject to free shipping, etc. etc.
In other words, iStorez flips the funnel.
The source of these promotions is the stores themselves — iStorez harvests thousands of retailer promo emails and presents them on the site, which is sortable by merchant and category. And it’s all customizable depending on your preferences (i.e. I want jewelry deals but not American Eagle…).
So, merchants, this is another reason to ensure that those emails are accurate and relevant!
Thanks to Anand Jagannathan, CEO of iStorez’ parent company Kriyari, for the heads-up on this.
written by Scott Hurff — scott.hurff at channeladvisor