Is “distributed shopping” the future?

May 28, 2007

Digital Marketing ChannelAdvisor By ChannelAdvisor

I know I’ve covered Mpire quite a bit in my last two entries, but during my research I stumbled upon their “Distributed Shopping Network” (DSN).

Unless I’m mistaken, this is the first CSE I’ve seen to really product-ize / consumerize a white-label CSE employing their backend, analytics and partnerships – being virtually instantly deployable and tailored to a site’s identity.

I also imagine that a site could restrict the shopping experience to just a few or even one categories, such as this sample kitchen store shows.

This is a great complement to any lightweight site trying to make a buck, or a content site looking to “turn on” a revenue model without much effort.

I believe this is the future, and while I know this is being done by the other CSEs, I think Mpire’s vision is to ease the pains of white-label adoption and get their engine out there in as many ways as it can.