Google Quality Score for Minimum Bid

March 11, 2008

Digital Marketing ChannelAdvisor By ChannelAdvisor

What is minimum bid?
According to Google a keyword’s minimum bid is the lowest amount that you can pay in order for that keyword to trigger your ads. If you assign that keyword a cost-per-click (CPC) bid lower than this amount, the keyword will become inactive for search.

How is minimum bid calculated?

  • The keyword’s historical clickthrough rate (CTR) on Google; CTR on the Google Network is not considered The relevance of the keyword to the ads in its ad group
  • The quality of your landing page
  • Landing page load time
  • Your account history, which is measured by the CTR of all the ads and keywords in your account
  • Other relevance factors

“How-to” decrease minimum bid?

  • Create organised and well-structured account: 1) organise your campaigns by topic- Create separate campaigns for each of your product lines, resources, or brands. This allows for ease of management and control of budget and settings. 2) Create highly specific ad groups- Similar to your campaigns, each ad group should focus on a single product or category to ensure your ads reach the most qualified users.
  • Create a high quality landing page: You can improve your landing page quality by optimising your website per Google’s guidelines. Their guidelines emphasize: 1) Relevant and original content, 2)Transparency into the nature of your business, how your site interacts with a visitor’s computer, and how you intend to use a visitor’s personal information, 3) Navigability, i.e., providing a short and easy path for a user to purchase or receive the product or offer in your ad, and to view Google’s  full landing page quality guidelines.

written by Greg Ives– greg.ives at channeladvisor.com