Free Shipping Episode II – An A/B Paid-search test..

June 10, 2009

Digital Marketing ChannelAdvisor By ChannelAdvisor

Free shipping is a hot topic with eBay sellers these days (more to come on the topic) and I thought you maybe interested in some results that our COO, David Spitz, is reporting on over at sister blog – SearchMarketing.com.

Tying this back to the eBay world – eBay is one of the largest buyers of paid-search advertising.  So perhaps the increase in performance we saw in the test David outlines is one of the factors driving eBay’s increasing obsession with free shipping?