When it comes to the people powering our e-commerce engine, we’re not afraid to toot our own horn a little bit. Our Digital Marketing Services team are masters of retail e-commerce, but they also understand the nuances of the retail market and how subtle modifications in advertising strategy can drive significant sales results. One might say that they’re digital marketing rockstars.
Earlier this year, we sat down with two of the aforementioned stars to get a glimpse into the life of an AM, talk about some of their favorite moments here at ChannelAdvisor and discuss the more important things in life, like pizza tossing skills.
What does a day in the life of a DM Account Manager look like?
Courtney: Everyday is different. Some days it’s back-to-back calls, or hopping on a plane for a presentation. Other days it’s rolling up my sleeves and getting into the weeds of a client’s Adwords account. And the holiday season is a whole different story…
Jason: Optimizing accounts, strategizing with clients and colleagues, and researching industry trends are some of the main focuses, but there are many others.
What do you like most about working in services?
Courtney: I love getting to know my clients and their business needs. Since ChannelAdvisor works with all types of customers, it’s always interesting to understand how goals and struggles overlap no matter what you sell or how big your business is.
Jason: Finding creative ways to save our clients’ time and money while delivering strong growth.
What is your proudest/favorite moment at ChannelAdvisor?
Courtney: I love seeing people on my team recognized for their hard work. At ChannelAdvisor, I get to work with some of the most clever and creative people in Marketing and it’s great when someone gets lauded for pulling off a big win for their clients.
Jason: Hitting the Google limit for targeting in an account.
Any tips you’d give for someone looking to improve their digital marketing efforts?
Courtney: Remember that every marketing effort you make has a ripple effect. Nothing works in isolation. The dollars you spend online influence your store foot traffic. What you do in social media translates into site clicks. It isn’t always about the quantifiable ROI. In the complex digital space, we’re all determining how best to track some of the most influential aspects of marketing programs, but the value is still there and still worth the investment.
Jason: Understand how important your website’s functionality is to driving e-commerce business. You can have the most advanced marketing plan in place, but if you have a slow, unresponsive site, it won’t matter.
If you could interview one person (dead or alive) who would it be? Why?
Courtney: Bette Davis. I’ve always been captivated by her charisma and what she achieved in her life. She was totally unapologetic and humble at the same time.
Jason: Toyoko Hiramoto and Takemori Sato — they lived very interesting lives!
Tell us something that might surprise someone about you!
Courtney: I used to be an English teacher in France and am fluent in French.
Jason: I can toss pizzas.