December 2011 UK Facebook Commerce Index

January 24, 2012

Digital Marketing ChannelAdvisor By ChannelAdvisor

December ChannelAdvisor UK Facebook Commerce Index (UKFBCI)

Note: The ChannelAdvisor Facebook Commerce Index is a new way of tracking Facebook Commerce introduced by ChannelAdvisor in the US in February of 2011.  You can read the background information, schedule, etc. in this introductory post. The UK version was launched in May 2011.

The December 2011 UK Facebook Commerce Index culminated with an 8.8% increase in fan counts over that of November.

Apparel retailers continue to dominate the scene, locking up the top 9 positions.  Marks and Spencer made a big jump from position 10 to position 8 in December, adding nearly 100,000 fans for a 22% increase.   A “Pass the Parcel” game was largely responsible for the jump, enabling fans to win daily prizes whilst also sharing recipes and great archive photos.

Boohoo.com and Play.com were the biggest growers, soaring up the index with 55% growth and 40% growth respectively.

Play.com Facebook

Want the full scoop?  Download the December 2011 UK Facebook Commerce Index to see the Top 25 Retailers by Fan Count, The Top 25 Growers by Fan Count and the Top 25 Growers by %.

And let us know if you’ve seen any interesting tactics used by retailers to attract more fans.

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