December 2011 Facebook Commerce Index

January 25, 2012

Digital Marketing ChannelAdvisor By ChannelAdvisor

Note: The ChannelAdvisor Facebook Commerce Index is a new way of tracking Facebook Commerce introduced by ChannelAdvisor in February of 2011.  You can read the background information, schedule, etc. in this introductory post.

The December 2011 Facebook Commerce Index included lots of promotions and 10 million new fans, though growth returned to October’s rate of 3.7% after a jump of 6.1% in November brought about by the ramp up to the Cyber Five (the five days between Thanksgiving and Cyber Monday).

Target made a return to the top of the Growers by Fan Count Chart, Victoria’s Secret continues to outpace the competition and Bowflex takes advantage of the post-holiday work-out craze.  Hickory Farms, a traditional holiday gift favourite, increased its fan count by 76.6%!  The company was highly active around the holiday, offering a contest for those who shared their holiday Traditions to win merchandise, and also supplying a generous dose of humility by constantly thanking fans for their support.

Hickory Farms Facebook

To see all the movers and shakers from December, Download the December 2011 Facebook Commerce Index for the the Top 25 Retailers by Fan Count, The Top 25 Growers by Fan Count and the Top 25 Growers by %.

We’re quickly approaching a full year of tracking the Facebook Commerce Index.  Check back in for a look back at the top trends from the full year this February.