Daily Budget Analysis Tool from Adwords

September 11, 2008

Digital Marketing ChannelAdvisor By ChannelAdvisor

It looks like Google is rolling out a new tool to help
advertisers manage campaign budget levels. Previously, an advertiser would have to look at the previous day’s spend level againstto see if their ads are
hitting the maximum number of impressions for all terms in a campaign.

For many of our client accounts, there is a new alert in the
current status column of the campaign summary in the Google UI.Gg_budgettool1

By shifting the slide bar on the right, you can see what
type of impact to expect when increasing your daily campaign budget.

This can be very helpful for online retailers. With Q4 rapidly approaching, you want to keep
a close eye on your campaign budgets. Increased CPC’s may mean you max out your budget (and your revenue
potential) at a faster rate than other times of the year.

Clicking on Google’s recommended budget link reveals their
new daily budget analysis tool:

Gg_budgettool2