Convert Better with a Better Storefront

September 3, 2008

Digital Marketing ChannelAdvisor By ChannelAdvisor

Though this blog is primarily about paid search, I think that a recent ChannelAdvisor shopping cart announcement is relevant to paid search marketers. We have just announced a new, sophisticated store and shopping cart called StoreAdvisor Premium.

Why is this relevant to paid search? Among other things, StoreAdvisor Premium is designed to help retailers improve conversion. The reality is that retailers with higher conversion sell more and spend more on paid search. Even small boosts in conversion, say 0.2% or 0.4%, can make huge differences in the ability to advertise and grow your business. So, even if you aren’t a good candidate for StoreAdvisor Premium, take a look at the features and some of the example stores and look for ways you can improve your buyers’ shopping experience with your current cart

In particular, StoreAdvisor Premium features:

  • Powerful design flexibility for customization
  • A highly scalable platform
  • Simple shopping feed syndication to, Shopzilla, Google Product Search and more than 80 other Comparison Shopping Engines
  • One-page checkout that amplifies conversion rates
  • Wish list, email-to-a-friend, and mini-cart display features
  • Robust coupon offerings and sophisticated up-selling

written by Jason James (jason.james at channeladvisor dot com)