August 2011 ChannelAdvisor Facebook Commerce Index (FBCI)

August 11, 2011

Digital Marketing ChannelAdvisor By ChannelAdvisor

Note: The ChannelAdvisor Facebook Commerce Index is a new way of tracking Facebook Commerce introduced by ChannelAdvisor in February of 2011.  You can read the background information, schedule, etc. in this introductory post.

August 2011 ChannelAdvisor Facebook Commerce Index

The dog days of summer definitely didn’t slow down Facebook users. Extended sunlight hours and summer vacations seemed to encourage more Facebook browsing and sustained retailers’ growing fan bases. In August, the FBCI fan countgrew by 13.4 million, a nearly 6% increase.

Here’s what we saw from a macro level in growth of the audience across the entire index:

  • Growth – The total number of online retailer fans increased 5.9% since July – a 71% annualized growth rate without compounding.
  • Audience – The total fan count jumped from 227m to 240m fans from July to August.  This is the aggregate fan count across > 500 pages without de-duplication, but indicative of the scale of the Facebook Commerce trends we have all heard anecdotally and are now able to track quantitatively.

Each month we sort the data into three different grids: Top 25, Top 25 Growers and Top 25 Percentage Growers. The charts are included below, and for full commentary on what some of the biggest movers and shakers did to gain ground you can download the white paper here





With the holidays quickly approaching, we are eager to see how retailers will continue to grow their fan bases. Will a festive promotion or a discount offer draw more followers in the coming months? Stay tuned to see how retailers continue to capture the Facebook audience, and let us know if you see any interesting tactics that we need to highlight in the next edition.

Download the full August Facebook Commerce Index white paper here.