Are Your Product Images Ready For Peak Season?

July 25, 2016

Digital Marketing Valerie Anders By Valerie Anders

Yes, we realise that it’s July. And while we all want to plan ahead, we’re not quite ready to think “Christmas” just yet. But we need to be.

Why, you ask? Because in order to maximise your mobile presence and take advantage of some of the hottest ad formats out there, you’ll need larger images.

Depending on the types of products you sell, you may already be aware that you need to increase your minimum image size for Google, but did you know that their recommended image size is 800-by-800? Most retailers submit images less than half that size. The result? Fuzzy, pixelated product images that don’t display properly on mobile devices and might not even work at all on Facebook or Instagram.

“How Big Should My Images Be?”

Look at it this way: It’s a lot easier for channels and platforms to shrink your images to fit ad types than to make them larger, which often leaves you with those fuzzy product images we just mentioned. It’s time to start thinking “big.” The bigger the images, the better.

Image Quality and Mobile

There’s no getting around it. To get the best results on mobile, you need larger, high-quality images. According to eMarketer, mobile commerce from smartphones increased 95% in 2015, and it’s expected to grow 39% this year, so it’s becoming more important than ever that your products and images look great on mobile.

Having larger images also opens the door for you to test new channels and ad types. For starters, you could advertise on Instagram, whose Dynamic Ads and Carousel ads require images that are 600-by-600 or larger. Instagram Dynamic Ads can be managed through the same interface as Facebook Dynamic Ads both in ChannelAdvisor and Facebook. And while Facebook hasn’t made larger image sizes a requirement for Dynamic Ads yet, they’re already starting to show warnings in your product catalogue if you images are smaller than the recommended 600-by-600 (which also happens to be the required size for Facebook Carousel ads).

What about Google? There have been a lot of changes for Google Shopping this year, including the most recent announcement of Showcase Shopping Ads. This expandable mobile ad format provides an immersive experience geared toward broader search terms, which will assist with product discovery and capture traffic higher in the purchase funnel. The announcement of Showcase Shopping Ads only reinforces Google’s continued prioritisation of mobile. Having larger images will display better on mobile and will only help increase engagement and conversions.

Think like a consumer. Would you prefer large, high-quality images of a product you’re researching, or fuzzy, sub-standard ones?

Whether you like it or not, the festive season is fast approaching and will be here before you know it. Now is the perfect time to check your image sizes and update your feeds to get prepped.

Blog post by Valerie Anders, Digital Marketing product manager at ChannelAdvisor


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