How many of you are manually adjusting your product data to meet the requirements for each and every digital channel you’re selling or advertising on?
Data manipulation is no laughing matter. In fact, it’s a tedious and monotonous task that not only can bore you to tears, but comes with a high risk of human error.
When it comes to managing your business’s e-commerce initiatives, data maintenance is just one of the many tasks. You’ve also got to keep on top of the ever-evolving digital marketing and consumer behavior trends.
So how in the world does a retailer — let alone one that ranks 64th on Internet Retailer’s Top 500 list — gracefully execute its e-commerce advertising initiatives?
That’s where ChannelAdvisor comes in.
We pride ourselves on our data transformation tools and retail-specific services. Shop.com — Market America Inc.’s online shopping marketplace — is a great example of a ChannelAdvisor customer that uses both to enhance its digital marketing strategy.
Shop.com offers a comprehensive online experience for consumers to comparison shop for products from brands selling in categories such as apparel, health and nutrition, beauty, travel, electronics and more. But unlike other comparison shopping sites, Shop.com offers a variety of tools to help shoppers make informed purchasing decisions.
By using our Flex Feed technology and collaborating with our Managed Services team, Shop.com creates attention-grabbing product listing ads (PLAs) that direct shoppers to its website and convert searchers on Google and Bing. PLAs are part of many retailers’ digital marketing efforts, but a good chunk of those retailers are limiting the profitability of their Google Shopping campaigns with solutions that offer only partial support. That’s where ChannelAdvisor differs. The Managed Services team uses the ChannelAdvisor platform to automate and optimize Shop.com’s product listings to create an end-to-end outsourced solution that a lot of retailers seek.
ChannelAdvisor’s Flex Feed technology allows retailers to develop and manage product data feeds to multiple sources from a single interface. With Flex Feeds, retailers can send completely customized data feeds to satisfy the needs of many e-commerce providers, such as affiliate networks, retargeting vendors, online marketplaces, product review platforms and more. Talk about a time saver!
With ChannelAdvisor Managed Services, you get access to our team of e-commerce experts who focus only on retail. They’ll dive deep into the strategies and challenges unique to your business. This industry-certified team works with customers to help them take their businesses to the next level.
Let’s pass the mic to Shop.com.
“ChannelAdvisor provides our digital marketing team with the optimization tools and resources needed to expand our massive search engine and visual shopping programs,” said Peter Gold, Shop.com chief digital marketing officer. “Our strategic partnership with ChannelAdvisor enables us to more effectively manage and optimize campaigns for the approximately 40 million products on Shop.com across numerous digital marketing channels.”
“After going through an in-depth selection process to find the right digital marketing solution provider, it was clear that ChannelAdvisor would best meet our needs,” said Marc Ashley, Market America chief operating officer. “ChannelAdvisor’s talented team of e-commerce experts and experience in the industry stood out to us. We’re confident that together we can get the best return on our digital marketing campaigns.”
Shop.com is a well-respected brand in the industry, and we couldn’t be prouder to have them as a customer!
Blog post by Jordan Nowlin, social media and blog manager, ChannelAdvisor