A Merchant’s CSE

January 22, 2008

Digital Marketing ChannelAdvisor By ChannelAdvisor

There have been lots of comments left on this blog about what CSEs do poorly and some ideas for how they should be doing things better.

I want to open the floodgates.

I want to hear from all of you merchants, CSE execs / employees, e-commerce junkies and anyone else who has ideas for their ‘perfect-world’ CSE.

What I want to do is gather your ideas, ideals, feedback and more and structure it in a new post later this week.

Some ideas:

  • How would you send, track and manage feeds? Would feeds even exist?
  • How would you pay for search placement, if at all?
  • How would your perfect-world CSE promote the best merchants? The best deals?
  • Would social shopping be a factor?
  • What about SEM? How would you like your products promoted on the search engines?
  • Email marketing resources
  • What would it look like? How would it make users find your products better?
  • Which CSE do you think does the best job right now? How could it build on top of that experience?
  • Would it be creative like Jellyfish Smack?  What other “game-like” options would it offer?

So, here’s the invitation.  Your forum is just a click away.

Comments open!

Written by Scott Hurff — scott.hurff at channeladvisor