10 PPC Tips for the Best Search Engine Marketing Campaign

January 6, 2012

Digital Marketing ChannelAdvisor By ChannelAdvisor

Top 102012 is upon us, and now is the time to make sure your SEM strategy is in place and giving you the best ROI for your adwords marketing campaigns this year.

We’ve put together 10 PPC tips to help you kick off the New Year with your best foot forward.

The full list is available to download at the following link: Top 10 Tips to optimise Paid Search, but a sample of the tips includes the following:

  • Upsell with accessories, especially after the holidays
  • Use negative words on the campaign level
  • The top spot isn’t always the best spot

Download the Top 10 Tips to optimise Paid Search one pager for the full scoop, and Happy New Year!