You’re invited to this exclusive event!
The agenda for this event is packed with sessions on top strategies and best practices for mastering the complexities of e-commerce as an automotive and powersports retailer or branded manufacturer.
Discover best practices in:
- Selling on marketplaces
- Leveraging the power of digital marketing
- Navigating logistics and fulfillment
This auto-focused event offers unique opportunities to:
- Learn from e-commerce and automotive experts
- Acquire tangible tips to help you increase sales
- Connect with ChannelAdvisor partners to leverage their offerings for growth
Agenda
11:00 a.m.
11:30 a.m. ET
Automotive Industry Updates
Hear the latest updates on the automotive industry from ChannelAdvisor
Curt McDowell
Director of Strategic Partners and Category Management, ChannelAdvisor11:45 p.m.
12:15 p.m. ET
Search Secrets That Will Make You More Money, Revealed
Learn how consumers find products and websites, and why some websites show up better than others...sometimes the answer is simple and right under your nose. We’ll reveal some things to look for that won’t cost anything—or very much—to fix. Some secrets we’ll reveal are new search developments for 2020 and 2021.
Jon Hedges
Principal - Hedges & Company12:30 p.m.
1:15pm ET
Update: The Light Vehicle Aftermarket Outlook
2020 surprised retailers and manufacturers by the strength of the light vehicle aftermarket during the pandemic. Will 2021 be more of the same or will it cool down? This presentation will look at the state of the aftermarket and how the current trends and market fundamentals will affect it.
Philip Atkins
Director of Strategic Research and Planning, AASA1:30 p.m.
2:30 p.m. ET
How Product Videos Have Changed Shopping Online, Followed by AutoCommerce Wrap Up
With shorter attention spans and an endless list of websites to purchase from, today's e-commerce consumer can easily compare price, features, and functions among similar products. When they do, you have seconds to engage and keep them on your product page - in those crucial seconds, what are you showing them? This session will provide an overview of how the modern video landscape has evolved, how companies are using it to stay ahead in the ultra-competitive world of e-commerce, and the importance of leveraging YouTube to drive automotive retail in 2021.
Tony Carroll
Senior Automotive Retail Strategist, Google
Jon Boucher
CEO, Voko VideoIn Partnership with:
