The Situation
Although the company sold its products on Amazon, eBay and Sears, it began looking into other marketplaces with shoppers who would likely be interested in its products. Marketplaces such as Jet.com, Walmart.com and Target+ seemed ideal, but Patiojoy reports that joining their seller networks was not easy to accomplish. Patiojoy says the company realised that it needed to improve its listing capabilities and select a platform built on significant depth and experience in the e-commerce industry to gain access to invitation-only marketplaces such as Walmart and Target+. Patiojoy’s e-commerce team says the software solution had to not only support its existing marketplace presence but also strengthen its potential to increase sales while expanding to new territories.
Additionally, the company was in the midst of pursuing a global expansion and was searching for a partner that could provide a centralised point to administer activities through several selling channels across multiple countries. As a company located within a significant manufacturing hub, Patiojoy says it wanted to first bring products labeled as manufactured in China to all parts of the world and then become a global supply chain integration specialist.
The Solution
Within a year of integrating with the Rithum platform, Patiojoy confirms it gained invitations to and successfully launched on both Jet.com and Walmart,com. And, according to Patiojoy, the results did not disappoint.
In August 2016, the company got on board the Walmart marketplace and it started selling a month later. On Thanksgiving Day of that year, Patiojoy reported that its single-day sales reached USD $160,000. Tamia Jin, Sales Manager at Patiojoy, adds, “We went from being a brand-new seller to being ranked #7 on Walmart in just three months.”
The company also pursued access to the Target+ marketplace and, with Rithum’s support and assistance, secured an invitation to join that channel. Within three months of launching sales on Target+, Patiojoy reports that its single-day sales reached USD $120,000.
The Results
With the help of Rithum, Patiojoy reports that it began growing its global presence and joined several more platforms. The company has gone from selling on three marketplaces at the time it partnered withRithum to selling on more than 20 marketplaces, including eBay, Amazon, Facebook Marketplace, Fruugo, Best Buy, Kogan, Ozsale, Overstock, Tophatter and AliExpress.
“Rithum’s partnerships and referrals play a huge role in our platform expansion,” explains Jin. “To be honest, up to 70% of our platform expansion is from Rithum’s referral or fast-tracked process with partnered platforms.”
According to Jin, the company is currently promoting and developing the European market, with plans to expand into more countries in that region.
